On a layover in Houston this week, I had time to peruse the travel trinkets at Sue Venir (located in terminal B). I spied a crossword puzzle tie for the business traveler, jewelry for the ladies, NASA snow globes for the kids and the classic “Don’t Mess with Texas” t-shirt.But it was the Texas Sweat — a five-ounce bottle of hot pepper sauce — that got me thinking about how the offbeat souvenir hunter is attracted to the yuck factor. Under normal circumstances, I wouldn’t want to eat or drink a product that is labeled as “sweat.” And yet, this is the second time during my travels that I would be willing to pay for it. Japan produces a soft drink called Pocari Sweat, which I picked up on a layover at Tokyo’s Narita airport a few years back. The beverage admittedly tastes pretty good, but I definitely would not have purchased the product if it had a more mundane name. It’s either marketing genius or a cross-cultural language snafu (which is an entire blog post in and of itself).
Texas Sweat, on the other hand, is aptly named. I imagine the beads of sweat that might form on my upper lip and forehead after biting into a morsel of food coated with the spicy sauce. The name makes sense and helps it stand out among the other competition in the hot sauce field.
Hot sauce is a highly collected commodity. My ex-brother-in-law’s collection included brands like Colon Cleaner, Lawyer’s Breath and Pain is Good.
The Texas Sweat would make a great addition to his collection, or a good starting point for the Souvenir Museum’s own.