Tag Archives: Texas

Don’t Sweat It

Sue Venir store at the Houston airport.

Sue Venir store at the Houston airport.

As the curator of the Souvenir Museum, I am most in my element when I’m out in the world discovering the things that make us different.

On a layover in Houston this week, I had time to peruse the travel trinkets at Sue Venir (located in terminal B). I spied a crossword puzzle tie for the business traveler, jewelry for the ladies, NASA snow globes for the kids and the classic “Don’t Mess with Texas” t-shirt.

Texas Sweat hot sauce

Texas Sweat hot sauce

But it was the Texas Sweat — a five-ounce bottle of hot pepper sauce — that got me thinking about how the offbeat souvenir hunter is attracted to the yuck factor. Under normal circumstances, I wouldn’t want to eat or drink a product that is labeled as “sweat.” And yet, this is the second time during my travels that I would be willing to pay for it.

Pocari Sweat

Japan's energy drink Pocari Sweat.

Japan produces a soft drink called Pocari Sweat, which I picked up on a layover at Tokyo’s Narita airport a few years back. The beverage admittedly tastes pretty good, but I definitely would not have purchased the product if it had a more mundane name. It’s either marketing genius or a cross-cultural language snafu (which is an entire blog post in and of itself).

Texas Sweat, on the other hand, is aptly named. I imagine the beads of sweat that might form on my upper lip and forehead after biting into a morsel of food coated with the spicy sauce. The name makes sense and helps it stand out among the other competition in the hot sauce field.

Hot sauce is a highly collected commodity. My ex-brother-in-law’s collection included brands like Colon Cleaner, Lawyer’s Breath and Pain is Good.

The Texas Sweat would make a great addition to his collection, or a good starting point for the Souvenir Museum’s own.

Cost: $5.99

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Filed under Food and Beverage, Houston, North America, Texas, United States